One of the most famous social applications in the world, Twitter (now called X), is facing a serious problem in terms of download volume.
According to reports, the download volume of Elon Musk’s social application X has dropped to the lowest level in more than 10 years after causing great controversy and renaming. According to Apptopia, an application performance tracking agency, the download volume of the application has dropped by nearly 30% since the beginning of July.
Compared with the same period last year (that is, one month before Musk acquired Twitter), the download volume of the app dropped by 18%. This is the biggest decline of the application since its listing in 2013.
According to documents submitted to the US Securities and Exchange Commission (SEC), under normal circumstances, Twitter adds 15 million to 30 million users every month. However, from August to September this year, after changing its name to X, the number of users only increased by 10 million.
Since 2011, Twitter has been claiming to add 150-30 million users every month, but Apptopia’s data shows that in almost all countries where Twitter is available, including some of the largest markets such as the United States, Britain and Japan, the download volume of the application has declined. According to Similarweb’s analysis, the number of visits to the X-page version has also declined since the beginning of this year. In August, the global web page traffic dropped by 10% year-on-year, and the US web page traffic dropped by 15% year-on-year.
In addition, the activity of the application is also declining, and the number of users who regularly open the application every day has decreased by millions. Up to now, as of September, X’s daily active users have dropped to 249 million, a decrease of about 2% compared with 253 million in July. Monthly active users also decreased by the same amount, from 398 million in July to 393 million.
In addition, the activity of the application is also declining, and the number of users who regularly open the application every day has decreased by millions. Up to now, as of September, X’s daily active users have dropped to 249 million, a decrease of about 2% compared with 253 million in July. Monthly active users also decreased by the same amount, from 398 million in July to 393 million.
According to Business Insider, the departure of a large number of X employees is also a big problem. In addition, advertisers who do not choose this platform for active promotion will also damage X’s revenue.
The obvious decline in the download volume of the application is consistent with Musk’s ongoing reforms and the politicized use of the application. In most cases, Musk himself has become a hot topic on X, which makes X more like a platform for his billionaire boss than a place for understanding daily events or conducting extensive public dialogue.
Post time: Sep-12-2023